‘Unlock Greatness'



Blinkist is the app that lets users access over 2000 of the most popular non-fiction titles in condensed form. They were looking to build better-performing social ad creative, and looking to launch a strong campaign to connect with their audience.

The only difficulty was how to simply express the benefit of an app that needs a little bit of explaining…


Put user potential on display.

A campaign showing potential users how they can unlock greatness in themselves, the same way Blinkist unlocks potential in the world’s most popular books.


Some of the best-performing video work they’d ever tested, a host of new users, and more greatness unlocked than ever before.