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MOËT & CHANDON

‘The Greatest Entertainer’

 

CHALLENGE

To celebrate the release of ‘The Greatest Showman’, Moët were looking to highlight its iconic role as The Greatest Entertainer to a new generation.

But they needed the right idea to do it…

SOLUTION

The world’s first crowd-sourced cocktail.

We launched a contest to attend the world premier of TGS, and used Instagram’s newly launched ‘polls’ feature to allow their audience decide the ingredients to enter.

RESULTS

A first for the brand, a new cocktail with Moët as the main ingredient, as created by a new generation of great entertainers.

 

MORE WORK: