MOËT & CHANDON
‘The Greatest Entertainer’
To celebrate the release of ‘The Greatest Showman’, Moët were looking to highlight its iconic role as The Greatest Entertainer to a new generation.
But they needed the right idea to do it…
The world’s first crowd-sourced cocktail.
We launched a contest to attend the world premier of TGS, and used Instagram’s newly launched ‘polls’ feature to allow their audience decide the ingredients to enter.
A first for the brand, a new cocktail with Moët as the main ingredient, as created by a new generation of great entertainers.