Young drivers face higher insurance premiums than anyone else, and No Nonsense car insurance wanted to change that. So, their new SmartDriver device would monitor a customer's driving skills, and give refunds based on good behaviour. But with an admittedly complex series of steps to achieve this, we were forced to be just as smart in introducing it.
An engaging, slapstick and shareable explainer.
We took viewers through the complex application process, while also (crucially) keeping their attention.
A raft of applications, a lot of likes, and cheaper insurance all round.