Brian Eno on how important it is for creatives to reclaim where they put their attention:
"You see about 10,000 ads a day, which are all trying to tell you what should be important to you. It's good to remind yourself of what you actually care about. Where your attention really is. Your attention is the most valuable commodity as far as [...] corporates [...] are concerned. So of course, they want to get as much of it as they can,"
[via this short clip]
