I've listened to Seth Godin's 'Leap First' ten or twelve times at this stage.
(You can find it here)
It’s a 2-hour long live seminar, which makes for a much more enjoyable listen rather than the typical audiobook narration.
One of my favourite sections touches on the way we tend to use (or misuse) the word ‘just’:
"What does 'just' mean? I found myself a few books ago using the word 'just' all the time [...] and it's not a good word to use in a book, cos it can be seen as minimizing of the effort that's required to do something,”
He then discusses how we tend to interpret the phrase ‘Just Do It’:
“What does the phrase 'Just Do It' mean? [...] Why isn't it (just) 'Do It'? [...] David Reynolds has a fascinating dichotomy here. Some people think 'just' means get over it, easily. Start. He says it means 'only'... 'Only Do It'. Don't have a dialogue with yourself, don't stall, don't wait... only do it,"
It can be surprising how straightforward things are when you refuse to engage in an internal dialogue, and simply show up regularly to put in the effort a given project requires.
Don't fret, don’t bargain, don’t over-prepare: Merely do it.
It's simpler than you're making it out to be.
In this sense, 'Just Do It’ isn't an impossible exhortation to casually do something enormous, it’s a reminder that something enormous often results from consistent and casual work.
