Found this via The Danny Miranda Podcast.
It’s painful to consider this, but a fear of promotion might be better understood as a lack of commitment.
Kieran Drew quit his job as a dentist, built a huge online audience and launched a number of successful courses and products.
But not before spending time struggling to speak up.
Around the 14:20 mark, Danny reads a quote of Kieran's about a previous failed launch compared with a successful one:
“...at my first launch I was too scared to sell.
This time I treated it like game day.
I created 23 emails, 40+ tweets, 4 threads, 2 videos, one Twitter spaces.
I was exhausted.
But if you believe in your product, you need to go all in.
You can’t help people if you can’t reach them,”
- Kieran Drew
