The world's most famous champagne were in search of a new idea, worthy of their reputation
Moët & Chandon know a thing or two about entertaining. For the launch of 21st Century Fox's 'The Greatest Showman', they wanted to take to social media and do something fun to announce their sponsorship in style.
CHALLENGE
Doing something innovative and standing out on social media... easier said than done. We needed to do something new, that would also dovetail nicely with the brand's sponsorship of a crowd-pleasing new film.
SOLUTION
Leverage Moët’s reputation as ‘The Greatest Entertainer’, by creating the world's first crowd-sourced cocktail via Instagram’s new polls feature.
RESULTS
With thousands of entries and engagements, we pulled off a world-first in true Moët style.
AGENCY: Attention Global
The world's most famous champagne were in search of a new idea, worthy of their reputation
Moët & Chandon know a thing or two about entertaining. For the launch of 21st Century Fox's 'The Greatest Showman', they wanted to take to social media and do something fun to announce their sponsorship in style.
CHALLENGE
Doing something innovative and standing out on social media... easier said than done. We needed to do something new, that would also dovetail nicely with the brand's sponsorship of a crowd-pleasing new film.
SOLUTION
Leverage Moët’s reputation as ‘The Greatest Entertainer’, by creating the world's first crowd-sourced cocktail via Instagram’s new polls feature.
RESULTS
With thousands of entries and engagements, we pulled off a world-first in true Moët style.
AGENCY: Attention Global
