When you're the biggest name in whiskey, you don't need an introduction (but your new orange flavour might)
Jameson is the world's most famous whiskey. With its globally recognized green bottle, it’s the epitome of Irishness. 'Orange' is probably the last word you would associate with the brand. But with the introduction of their newest innovation, we were tasked with changing that a little…
CHALLENGE
Jameson needed an engaging, impactful way to bring their newest product to market. An idea that would also capture the curious, adventurous spirit of the drink itself.
SOLUTION
A journey with an unexpected twist. Starting with an unexpected splash of orange, we follow our lead character as she encounters more orange notes along her route, letting her curiosity lead the way.
RESULTS
Your average weekend stroll (with a twist of something new).
AGENCY: TBWA\Dublin
DIRECTOR: Ian Power
PROD CO: Butter
When you're the biggest name in whiskey, you don't need an introduction (but your new orange flavour might)
Jameson is the world's most famous whiskey. With its globally recognized green bottle, it’s the epitome of Irishness. 'Orange' is probably the last word you would associate with the brand. But with the introduction of their newest innovation, we were tasked with changing that a little…
CHALLENGE
Jameson needed an engaging, impactful way to bring their newest product to market. An idea that would also capture the curious, adventurous spirit of the drink itself.
SOLUTION
A journey with an unexpected twist. Starting with an unexpected splash of orange, we follow our lead character as she encounters more orange notes along her route, letting her curiosity lead the way.
RESULTS
Your average weekend stroll (with a twist of something new).
AGENCY: TBWA\Dublin
DIRECTOR: Ian Power
PROD CO: Butter
